So I suppose it's doing well.
Comics/pop culture retailer news site ICv2 has produced their list of the top ten anime properties for the 1st quarter of 2007. Guess what's on there.
1. Dragon Ball Z
5. Robotech Shadow Chronicles
6. Fullmetal Alchemist
7. Hellsing Ultimate
8. Howl's Moving Castle
9. Final Fantasy VII: Advent Children
Yes, that's The Shadow Chronicles hanging snugly between Cartoon Network anime phenomenons Naruto and Fullmetal Alchemist, but below Voltron, which had a very well-publicized DVD release through Media Blasters. Y'know, not to be a Monday morning quarterback, but looking at it on this list, I wonder how well Shadow Chronicles would be doing if it had some stronger marketing up front.
The rest of the ICv2 article is about how anime DVD releases have dropped since this time last year and how in contrast manga sales are hanging in pretty well. Kind of interesting reading for the armchair anime & manga pundit crowd. See it here.